Venue

Ziller Building

An iconic 19th-century landmark in the heart of Athens, hosting M.O.RE 2026 at the National Theatre of Greece.

National Theatre of Greece

Athens, July 6, 2026

The Stage Awaits

M.O.RE 2026 takes place at the Ziller Building of the National Theatre of Greece, one of Athens’ most emblematic cultural landmarks. Located in the heart of the city, the venue brings together history, architecture and contemporary dialogue on a global stage.

Heart of Athens

Located in the city centre, steps from Syntagma Square and major cultural landmarks.

Iconic Architecture

A historic building designed by Ernst Ziller, completed in 1901.

One Day. Global Stage.

A landmark setting for global retail leaders, innovators and decision-makers.

In the Heart of the City

Athens is more than the host city of M.O.RE. It is part of the story: a place where commerce, culture and public life have intersected for centuries. From the Ancient Agora to the modern retail landscape, the city provides the ideal setting for a conversation about the future of commerce.

Central Athens location, close to major transport connections, hotels and cultural landmarks.

Join us at the
Ziller Building

Experience M.O.RE 2026 in one of Athens’ most iconic cultural venues.