About – M.O.RE

About M.O.RE

More than Retail

M.O.RE is a global retail conference bringing together leaders, founders, experts and innovators to explore what comes next in commerce.

Athens

July 6, 2026 · Masters of Retail

What is M.O.RE?

M.O.RE is not just a conference. It is a global platform for the people shaping the next chapter of retail — through real case studies, top-level expertise and ideas that connect technology, business, culture and consumer experience.

Real Case Studies

Every speaker presents real-world results

Top Global Experts

World-class leaders in every field

Multiple Disciplines

From robotics to Chinese platforms, from AI to the future of work.

Why Athens - Why Now

From the Ancient Agora to the future of retail.

Athens is one of the birthplaces of commerce — a city where trade, public life and ideas have shaped history for centuries. In 2026, M.O.RE brings that legacy into the present, turning Athens into a global meeting point for the future of retail.

The Retail Crossroads

Retail stands at a defining moment. Technology, geopolitics, new consumer behaviours and changing business models are reshaping the sector at speed. M.O.RE creates the space for leaders to understand the shift, exchange ideas and prepare for what comes next.

Who Attends

CEOs & C-Suite

Senior executives from the world's leading retail organizations

Retail Leaders

Decision-makers shaping store strategies and consumer experiences

Founders & Entrepreneurs

Builders of the next generation of retail brands and platforms

Technology Innovators

Tech leaders at the intersection of AI, data and commerce

Investors & VCs

Capital deployers focused on the retail and commerce ecosystem

Media & Communications

Journalists, editors and communications leaders covering retail

The Organizers

The Hellenic Retailers Association

Join the exclusive circle of sponsors powering Greece’s most ambitious retail event.
Visibility · Networking · Thought Leadership · Brand Positioning

Board of Directors of the Hellenic Retailers Association

K. Gerardos

President

Panos Vretos

Vice Chairman · Public Group

P. Marras

Secretary General · Kotsovolos

D. Kolettas

Treasurer · Attrattivo N. Konstantinou

Vassilis Fourlis

Member · Fourlis Group

N. Moustakas

Member · Moustakas

N. Konstantinou

Member · Athens Metro Mall

A.M. Mazaraki

Member · Anna Maria Mazaraki

G. Papantonis

Member · Asteras Emporiki

P. Sykaras

Alt. Member · Optica Eye Q

G. Bitharas

Alt. Member · BSB

There comes a time when historic industries like ours face a major crossroad. One path reads “we do things as we always have”; the other, “we must unlearn and experiment.” Each holds risks - and opportunities. At the inaugural M.O.RE. Summit, master speakers and industry experts shall guide us through the new landscape ahead.

Costas Gerardos

President of HeRA

Join us in Athens for M.O.RE

More than retail. More than a conference. More than expected.