FROM THE BIRTHPLACE OF COMMERCE
TO THE FUTURE OF RETAIL
MASTERS OF RETAIL
Organized by
Athens July 6, 2026
Ziller Building, National Theatre of Greece
Retail is the cornerstone of all economies
Technology, geopolitics and new consumer behaviours are reshaping everything. This summer, Athens becomes the meeting point where the next chapter of retail begins.
WHY ATHENS - WHY NOW
From one of the birthplaces of commerce to the future of retail
A legacy reborn.
From Ancient Agora to
a new global stage of retail.
What is
?
Not just a conference.
A global platform for those shaping what comes next in retail.
Real Case Studies
Practical insight from leaders with real-world results.
Top Global Experts
World-class voices from retail, technology and entrepreneurship.
Multiple Disciplines
From AI and marketplaces to logistics, media and the future of work.
KEYNOTE SPEAKERS
Masters of Retail
Presented by
CONFERENCE AGENDA
8 Verticals.
And 1 MORE.
AI in Retail
Automation, intelligence & the store of tomorrow
Retail Marketing & Media
Brand, media and the new consumer journey
Shop 3.0
Retail reimagined
Logistics & Last Mile
Speed, precision and the future of fulfillment
eCommerce & Marketplaces
Platforms, players & new consumer habits
Finance & BNPL
Klarna, embedded finance & the future of payments
IT Powerhouses
Microsoft · SAP · Google & the tech backbone
Future of Work
Talent, culture & leadership in retail
Start-up Ecosystems & Innovators
VC, disruption & the next big thing
VENUE
Ziller Bulding
M.O.RE takes place at the Ziller Building of the National Theatre of Greece, one of Athens’ most emblematic cultural landmarks. Located in the heart of the city, the venue brings together history, architecture and contemporary dialogue on a global stage.
An iconic 19th-century landmark in the heart of Athens.
Heart of Athens · Steps from Syntagma Square
Iconic Architecture · Ernst Ziller – 1901
The Stage Awaits · One day. Global stage.
Who Attends
CEOs & C-Suite
Senior executives from the world's leading retail organizations
Retail Leaders
Decision-makers shaping store strategies and consumer experiences
Founders & Entrepreneurs
Builders of the next generation of retail brands and platforms
Technology Innovators
Tech leaders at the intersection of AI, data and commerce
Investors & VCs
Capital deployers focused on the retail and commerce ecosystem
Media & Communications
Journalists, editors and communications leaders covering retail
THE ORGANIZERS
The Hellenic Retailers Association
HeRA is the exclusive institutional representative of organised retail in Greece. Its members include the country's top Greek and multinational retailers.
HeRA works closely with government and institutions, actively shaping policy and driving knowledge exchange and innovation across the sector.
Join the exclusive circle of sponsors powering Greece’s most ambitious retail event.
Visibility · Networking · Thought Leadership · Brand Positioning
Board of Directors of the Hellenic Retailers Association
K. Gerardos
President
Panos Vretos
Vice Chairman · Public Group
P. Marras
Secretary General · Kotsovolos
D. Kolettas
Treasurer · Attrattivo N. Konstantinou
Vassilis Fourlis
Member · Fourlis Group
N. Moustakas
Member · Moustakas
N. Konstantinou
Member · Athens Metro Mall
A.M. Mazaraki
Member · Anna Maria Mazaraki
G. Papantonis
Member · Asteras Emporiki
P. Sykaras
Alt. Member · Optica Eye Q
G. Bitharas
Alt. Member · BSB
Sponsors
Join us in Athens
for M.O.RE
- More than retail.
- More than conference.
- More than expected.