Masters of Retail

Book Your Ticket

From the
Birthplace
of Commerce

Organized by

Hellenic Retailers Assosiation

Athens
July 6, 2026
National Theatre of Greece

to
the future
of retail

From the birthplace of commerce to the future of retail

A one-day conference exploring the evolution of commerce, consumer experience, and the future of retail.

Retail is the
 cornerstone cornerstone cornerstone
of all
economies.

Technology, geopolitics and new consumer behaviours are reshaping everything. This summer, Athens becomes the meeting point where the next chapter of retail begins.

What is M.O.RE?

Not just a conference.
A global platform for those shaping what comes next in retail.

Real Case Studies

Practical insight from leaders with real-world results.

Top Global Experts

World-class voices from retail, technology and entrepreneurship.

Multiple Disciplines

From AI and marketplaces to logistics, media and the future of work.

About M.O.RE

Keynote Speakers

Meet global founders, executives and innovators shaping the future of commerce, technology and customer experience.

  1. Jo
    Malone CBE

    Founder and Creative Director of Jo Loves

    Jo
    Malone CBE

    Founder and Creative Director of Jo Loves

    Globally renowned fragrance entrepreneur and founder of Jo Malone London, known for her distinctive approach to scent creation. After selling the brand to Estée Lauder, she was awarded an MBE in 2008 for her contribution to the beauty industry.

  2. Lars
    Rasmussen

    Co-Founder og Google Maps

    Lars
    Rasmussen

    Co-Founder og Google Maps

    Co-created Google Maps, one of the most transformative products in tech history. Former Director of Engineering at Facebook. Visionary in mapping, location technology and digital infrastructure.

  3. Dhiraj
    Mukherjee

    Co-Founder of Shazam

    Dhiraj
    Mukherjee

    Co-Founder of Shazam

    Co-founder of Shazam, helping grow the music recognition app into a global platform before its acquisition by Apple. Today, he is an international keynote speaker on leadership, adaptability and AI, and an investor in over 250 AI and technology startups, including OpenAI.

  4. Daniel
    López

    Chief Expansion & Franchise Officer of Mango

    Daniel
    López

    Chief Expansion & Franchise Officer of Mango

    Mango’s Chief Expansion, Wholesale and Construction Management Officer, on the Steering Committee and Board since 2007, joined in 1996 and oversees company and franchise rowth.

  5. Amin
    Toufani

    CEO of T Labs

    Amin
    Toufani

    CEO of T Labs

    CEO of T Labs, a startup factory he founded in Silicon Valley. His companies include Adaptability.org and Nano.com. Amin holds degrees in artificial intelligence, economic policy, and business. And he is one of the few people to have received graduate degrees from Harvard and Stanford at the same time.

  6. Enrique
    Fernandez Aisa

    f. CEO of M.video

    Enrique
    Fernandez Aisa

    f. CEO of M.video

    Chief Executive of M.video Eldorado, one of Europe's largest consumer electronics retail groups with €4B+ turnover. Expert in omnichannel strategy, large-scale operations and technology-driven retail transformation.

  7. Ornella
    Urso

    Research Director of IDC Retail Insights, Europe

    Ornella
    Urso

    Research Director of IDC Retail Insights, Europe

    Head of IDC's Retail Insights team in Europe. Leading voice on the future of retail technology, AI in commerce and digital transformation. 


  8. George
    Chatzigeorgiou

    CEO & CO Founder of Skroutz A.E.

    George
    Chatzigeorgiou

    CEO & CO Founder of Skroutz A.E.

    Co-founder and CEO of Skroutz, with a background in Electrical Engineering from the National Technical University of Athens. Initially focused on the platform’s technical development, he helped Skroutz grow into one of Greece’s leading e-commerce companies, now employing over 600 people.

  9. George
    Avgoustidis

    CO Founder of Sckroutz A.E.

    George
    Avgoustidis

    CO Founder of Sckroutz A.E.

    George Avgoustidis is Co-founder of Skroutz S.A. and played a key role in the company’s early commercial growth. With a background in IT, sales and marketing, he helped Skroutz evolve into one of Greece’s leading e-commerce platforms.

View All Speakers
yiorgos-kapoutzides
Presented by
Yiorgos Kapoutzidis

8 Verticals. And 1 MORE

A full-day conference exploring the forces reshaping retail — from AI and marketplaces to logistics, finance, media and the future of work.

AI in Retail

Retail Marketing & Media

eCommerce & Marketplaces

Future of Work

And 1 MORE

Startup Ecosystems & Innovators

Explore the Agenda

Why Athens · Why Now

From the Ancient Agora to the future of retail, Athens brings history, commerce and innovation into one global conversation.

In 2026, M.O.RE turns the birthplace of commerce into a meeting point for the people shaping what comes next.

read the story

The Stage Awaits

Ziller
Building

National Theatre of Greece

An iconic 19th-century landmark in the heart of Athens.

Discover the Venue

Join us in Athens for M.O.RE

More than retail. More than a conference. More than expected.
Book your ticket

AGENDA

09:30 – 10:00
Registration & welcome coffee

WHERE WE STAND TODAY

Παγκόσμιες τάσεις του λιανεμπορίου

WHERE WE STAND TODAY

Παγκόσμιες τάσεις του λιανεμπορίου

WHERE WE STAND TODAY

Παγκόσμιες τάσεις του λιανεμπορίου

WHERE WE STAND TODAY

Παγκόσμιες τάσεις του λιανεμπορίου